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John's avatar

Wonderful. Instant was all I knew of coffee long ago - I found this fascinating. Thank you.

Kris's avatar

Instant coffee was the coffee a lot of us knew before coffee became a hobby, a personality test, and a reason to own seven objects that all need rinsing. That’s why I like this. It takes the pantry jar seriously without pretending the stuff is secretly magnificent. It isn’t. It's brown, hot, available, and hard to kill.

There’s a quiet dignity in something that got people through cold mornings, shift work, camping, offices, war, and houses where “coffee equipment” meant a kettle and a teaspoon. Not everything useful needs to be dragged into taste culture and given a tasting note.

Sometimes it only has to be there when people are tired, broke, cold, rushed, or not yet ready to begin the day as a boutique consumer.

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